Responsibility / CSR
Corporate Social Responsibility
Waste Minimization – Foodsharing
[01.2021] – Due to our continuous growth, our production of cakes and cupcakes continues at full speed. Unfortunately, the team from "The Good Food" could no longer manage collecting leftover food, such as our cupcake tops, on their own. With the large amount of leftover food, the team from "Foodsharing.de" came to the rescue. We are extremely happy that we can now continue to donate all our leftover brownies, cupcakes, cake pops, cookies & Co. to "Food Sharing" with a clear conscience.
Eco-Friendly Electricity – Working with Renewable Energy
[12.2020] – It is important to question every area and always look for better solutions. We can announce that our web servers are now 100% powered by renewable energy. CO2-free natural electricity is generated, for example, by wind or hydroelectric power plants, and is produced exclusively in European countries.
Waste Minimization – The Good Food
[12.2017] – Our cupcake tops, which we have to separate from the rest of the cupcakes for producing our delicious cupcakes, do not end up in the trash! The Good Food team, a grocery store where you can find food past its sell-by date, as well as small, crooked, or unusual fruits and vegetables, comes to us regularly to receive our donations for their store. In this way, our cut cupcake tops are saved from the trash, and other customers are happy. We also donate cakes, cupcakes, cookies, cake pops, or pastries that were not picked up or reported to "The Good Food" with a clear conscience.
MORE ABOUT OUR CUPCAKES & CO! »
Eco-Friendly Bags – Återbära™
[04.12.2017] – Since November 2017, we have been using only bags that are 100% climate-neutral. This is part of the Återbära™ project by our supplier Avisera, which calculates the environmental impact of the bags and offsets it by planting new, certified trees in Colombia. The natural environment is very important to all of us, and we always strive to do everything we can to minimize our climate impact. It is important to us that every customer receives their cake with peace of mind about the environment. This means all our packaging materials are as eco-friendly as possible today. If you have further suggestions, let us know! More information about Avisera’s climate protection program can be found online.
Optimized Paper Usage
[15.04.2015] – We succeeded in optimizing our order fulfillment process, which not only made our workflows more precise and faster but also saved valuable resources. All order forms for our baked goods are now printed in a much more compact format. This allowed us to reduce toner usage by 50% and paper usage by 60%. Now we can accept even more orders and be even more environmentally friendly.
MORE ABOUT OUR PRODUCTION »
Green and Pink Packaging
[21.08.2013] – Our packaging is made from wood from Swedish forests, which are continuously replanted. It is produced by a printing house certified with the Nordic Ecolabel, ensuring that its production processes are continually monitored for environmental protection. Detailed criteria and more information can be found in English here: Nordic Ecolabel / Svanenmärkt.
More about our packaging! »
